7 C's of Effective Business Communication

7 C’s of Effective Business Communication

Communication Skills - An Art of Communicating

What are essentials qualities of a good business letter/communication/message? Discuss the 7 C’s of effective communication in detail.

7 C’s – Seven principles of Good Communication or Conveying a message

These principles are as below:

  1. Correctness
  2. Conciseness
  3. Clarity
  4. Completeness
  5. Concreteness
  6. Consideration
  7. Courteousness
  • Your attitude means that the writer of a letter should keep the receiver in mind. He should keep the interest of the receiver uppermost in his mind.
  • Principles of completeness

It is based on certain facts:

  1. The writer should answer all questions.
  2. He should give all necessary information.
  3. He should provide something extra, if necessary.
  • Clarity means that the writer should be clear in his mind when he gives a message to the other. He should not be ambiguous in his writing.

     Ways to make a message clear

  1. Think the plan properly before you write a message.
  2. It should be written in a familiar language.
  3. It should be properly punctuated and divided into different paragraphs.
  • Principles of correctness
  1. The letter must be written in a correct language.
  2. Error-free words should be used.
  3. Facts and figures must be correct.
  4. These should be no mistakes of spellings and punctuation marks.
  • Principles of Conciseness means writer
  1. Should not use old and outdated words.
  2. Unnecessary details and repetitions must be avoided.
  3. Short sentences and paragraph should be used. Unimportant and unnecessary details must be ignored.
  • Principles of Courtesy means
  1. the writer of a letter should be sincere and well-intentioned.
  2. He should keep the benefit of the receiver in his mind.
  3. He should be polite and considerate to the others.
  • Correctness means the letter should give the receiver its solid and factual picture.

     The principles of correctness

  1. The writer should be definite and clear.
  2. The writer should provide specific facts and figures.
  3. The writer should use clear and meaningful words to write a message.

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