What are essentials qualities of a good business letter/communication/message? Discuss the 7 C’s of effective communication in detail.
7 C’s – Seven principles of Good Communication or Conveying a message
These principles are as below:
- Your attitude means that the writer of a letter should keep the receiver in mind. He should keep the interest of the receiver uppermost in his mind.
- Principles of completeness
It is based on certain facts:
- The writer should answer all questions.
- He should give all necessary information.
- He should provide something extra, if necessary.
- Clarity means that the writer should be clear in his mind when he gives a message to the other. He should not be ambiguous in his writing.
Ways to make a message clear
- Think the plan properly before you write a message.
- It should be written in a familiar language.
- It should be properly punctuated and divided into different paragraphs.
- Principles of correctness
- The letter must be written in a correct language.
- Error-free words should be used.
- Facts and figures must be correct.
- These should be no mistakes of spellings and punctuation marks.
- Principles of Conciseness means writer
- Should not use old and outdated words.
- Unnecessary details and repetitions must be avoided.
- Short sentences and paragraph should be used. Unimportant and unnecessary details must be ignored.
- Principles of Courtesy means
- the writer of a letter should be sincere and well-intentioned.
- He should keep the benefit of the receiver in his mind.
- He should be polite and considerate to the others.
- Correctness means the letter should give the receiver its solid and factual picture.
The principles of correctness
- The writer should be definite and clear.
- The writer should provide specific facts and figures.
- The writer should use clear and meaningful words to write a message.